Tag Archives: communications

Communications work team report for Nov. 16th

  • Working on the brand positioning/messaging/creative development with our  external marketing/branding firm  (Trend Influence, Atlanta GA)
  • Selected a trademark licensing company to partner with and develop a Trademark Licensing Program to manage, market and protect the new university brand (final negotiations  currently taking place with Procurement)
  • Schedule for production, socialization, approval of branding elements and “GRU Celebration” events created
Deliverables Timeframe
New university brand style guide January 2013
Establishment of Trademark Licensing Program January 2013
Update and enhance GHSU intranet site January 2013
Launch rebranded website, gru.edu January 2013

Communications Work Team Update

  • Responsibilities of branding team have been incorporated into the communications work team update.
  • Selected and engaged an external marketing/branding firm to assist in the messaging and branding style of the new university (Trend Influence, Atlanta GA).
  • Currently reviewing proposals for a trademark licensing company to partner with and develop a Trademark Licensing Program to manage, market, and protect the new university brand.
  • Creation of first “Community Benefit Report” for the consolidated university by January 2013.

Branding Deliverables by January 2013 :

  • New university brand style guide
  • Establishment of Trademark Licensing Program
  • Update and enhance GHSU intranet site
  • Launch rebranded website, gru.edu