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Agreement reached for university name

Georgia Regents University Augusta will be the brand name used in the official logo and in marketing efforts of Augusta’s new consolidated university.

Georgia Health Sciences University President Ricardo Azziz and Save the A campaign members Nick Evans and Barry Storey announced today that an agreement has been reached regarding the name that would be included in the official logo and all branding materials used for the new university moving forward. The announcement follows discussions between the parties. The new university is being created through the consolidation of GHSU and Augusta State University.

“We are pleased to have reached an agreement that enables us to prominently incorporate ‘Augusta’ in the official logo and branding of our new university,” said Azziz, who will head the consolidated university. “The agreement allows us to highlight the importance of the city in our academic, clinical, research and athletic programs, while ensuring the people of Georgia recognize our state-wide role.”

The new $1.3 billion university will include nine colleges, nearly 10,000 students, more than 650 acres of campus, nearly 150 buildings, more than 1,000 full-time faculty, approximately 5,600 staff, an integrated health system and a growing intercollegiate athletics program.

“Throughout this process, ensuring the recognition of this community in the name used for this new university has been our top priority,” Evans said. “Augusta’s new university now will have an official logo and look that recognizes our city, which will do much to ensure its national and global appeal.”

“I am very supportive of this agreement which not only highlights the broad state-wide mission that the consolidated university will have, but also allows us to recognize the value of the Augusta community in the new university. A university which will focus on ensuring the best academic programs and student success possible for the benefit of all of Georgia,” said University System of Georgia Chancellor Hank Huckaby.

“Augustans can take pride in their new university,” Storey said. “With this agreement it is my hope and expectation that the community will rally around the consolidation to ensure the success of our students and the state of Georgia.”

The new university will adopt the use of the name Georgia Regents University Augusta in its official logo and its branding efforts following approval of the consolidation by the Southern Association of Colleges and Schools and the University System of Georgia Board of Regents, which could be as soon as January 2013.

Consolidation Working Group considering revised list of names for new university

AUGUSTA, Ga. – The Consolidation Working Group, charged with guiding and informing efforts related to the consolidation of Augusta State and Georgia Health Sciences Universities, is reviewing potential names for the new university. The group is expected to narrow the list to three by the end of July, and submit those to the University System of Georgia Board of Regents, who are expected to make the final naming decision at their August meeting.

A Branding Work Team, with representatives from both institutions, culled the list from public input, research on top-100 American Universities and market research.

“The name should be future-focused. We’re thinking about the next fifty years and beyond.” said GHSU President Ricardo Azziz. “It is a central part of our identity and will influence the opinions of all who come in contact with us. If we aspire to be one of the nation’s great universities, we have to look like one, act like one, and sound like one.”

Following extensive public input and market research, the names the Branding Work Team suggested to the Consolidation Working Group today are:

Augusta University
Bartram University
George Walton University
Georgia National University
Georgia Regents University
University of Augusta

“This is very much a work in progress,” said Azziz.  “And the final decision rests with the Board of Regents. They will choose the name.”

The new university, which will be headed by Azziz, will be a more than one billion dollar enterprise, with state-wide and national reach. It will include nine colleges, nearly 10,000 students, more than 650 acres of campus and nearly 150 buildings, more than 1,000 full-time faculty, an aligned, integrated and well managed health system, and a growing athletics program that includes back-to-back NCAA Division I national championships.

 

 

 

Will the new name apply to the health system?

Will the new name for the consolidated ASU and GHSU university be applied to the Health Inc entities? Will the hospitals and clinics be renamed to the new university name? Or do they retain the “Health Inc. doing business as Georgia Health Sciences Medical Center” or “d/b/a MCGHealth”?

We have a branding work group that is taking all of this into consideration. They will make recommendations to the Consolidation Action Team following careful review of all options.